Google Analytics is een gratis instrument om bij te houden hoe bezoekers omgaan met hun websites, waar ze vandaan komen en welke bezoekers leiden tot de meeste inkomsten en de verkoop. Dit boek biedt duidelijke uitleg over de praktische toepassingen van Google Analytics. De auteurs beginnen met een brede uitleg van performance marketing en geven geleidelijk aan meer specifieke informatie, een stap-voor-stap analyse en toepassingen van Google Analytics.
Hit your target market every time
How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?
Google Analytics can tell you. You don't have to be a Web guru, just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.
Maximize your online marketing:
- Define a successful, ROI-focused online strategy
- Leverage the tools, vendors, and team structure that work best for your business
- Install and configure Google Analytics, or learn to tell your Webmaster what you need
- Understand analysis concepts, features, and reports
- Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
- Learn to successfully engage users through blogs, social media, and e-mail
- Learn which metrics matter and how to measure the success of SEO, display ads, and other tools
Java-language developers learn how to create .NET applications with the Microsoft development tool for you: Visual J# .NET!
Leverage your Java skills and learn how to create powerful Windows applications and high-performance, distributed applications with Microsoft Visual J# .NET in this comprehensive tutorial and reference. Presented in an easy-to-browse format, this erudite book provides the authoritative technical details you need to leverage Visual J# .NET and the richness of the Microsoft .NET Framework to build scalable, enterprise-level applications. You'll examine the architecture of .NET, find out how to process data with Visual J# .NET, see how to create XML Web services, and discover how to build multithreaded applications that span the local area network. You'll also look at the key topics for building applications that use Windows features and services and find out how to provide a global reach to your applications via the Internet.
OP=OP
Java-language developers learn how to create .NET applications with the Microsoft development tool for you: Visual J# .NET!
Leverage your Java skills and learn how to create powerful Windows applications and high-performance, distributed applications with Microsoft Visual J# .NET in this comprehensive tutorial and reference. Presented in an easy-to-browse format, this erudite book provides the authoritative technical details you need to leverage Visual J# .NET and the richness of the Microsoft .NET Framework to build scalable, enterprise-level applications. You'll examine the architecture of .NET, find out how to process data with Visual J# .NET, see how to create XML Web services, and discover how to build multithreaded applications that span the local area network. You'll also look at the key topics for building applications that use Windows features and services and find out how to provide a global reach to your applications via the Internet.
Topics covered include:
- The challenge of n-tier development
- The .NET platform
- Java and the common language runtime
- Graphical user interfaces
- Processing XML
- Transforming XML
- Microsoft ADO.NET
- Multithreading with .NET
- Basic network programming
- Serializing objects
- .NET remoting
- Using message queues
- Integrating with unmanaged components
- Serviced components and COM+
- Writing Windows services
- Microsoft ASP.NET a better ASP
- Building a Web service
- Creating a Web service client
'LightWave 8 KillerTips' is all about speed-showing users how to get more work done faster, while actually increasing quality. This book is designed to teach you all those hidden productivity tips, inside shortcuts, and little-known tricks with the latest version to get twice the work done in half the time. Build on the premise that 'Speed Kills,' you will get faster at LightWave and have more time to be creative. In an ever-tightening and competitive marketplace, this kind of book is sorely needed.
The hottest collection of cool tips and hidden secrets for the LightWave 8 user who needs results FAST! 'LightWave 8 KillerTips' is packed with nothing but sidebar tips that the pros use every day! When it comes to LightWave, time is money.
'LightWave 8 KillerTips' is all about speed-showing users how to get more work done faster, while actually increasing quality. This book is designed to teach you all those hidden productivity tips, inside shortcuts, and little-known tricks with the latest version to get twice the work done in half the time. Build on the premise that 'Speed Kills,' you will get faster at LightWave and have more time to be creative. In an ever-tightening and competitive marketplace, this kind of book is sorely needed.
Als u maximaal effect wilt van uw online content moet u begrijpen hoe uw klanten dit gebruiken. Als u gebruik maakt van web-analytics en zoekmachine-optimalisatie, of dat wilt gaan doen, dan biedt 'Cult of Analytics' u de gereedschappen die u nodig hebt. Bovendien krijgt u een uitvoerbaar plan gepresenteerd dat helpt om uw organisatie te veranderen in een plaats waar webstatistieken dagelijks worden benut.
Als u maximaal effect wilt van uw online content moet u begrijpen hoe uw klanten dit gebruiken. Als u gebruik maakt van web-analytics en zoekmachine-optimalisatie, of dat wilt gaan doen, dan biedt 'Cult of Analytics' u de gereedschappen die u nodig hebt. Bovendien krijgt u een uitvoerbaar plan gepresenteerd dat helpt om uw organisatie te veranderen in een plaats waar webstatistieken dagelijks worden benut.
Virals, bloggen, podcasts: kost het u ook zoveel moeite om online marketingtools uit elkaar te houden? Welke moet u inzetten om uw producten en diensten te promoten? Marketingexpert Cor Hospes dook in de virtuele marketingwereld en beschrijft in 'Alle 13 goed!' de beste tools en de beste aanpak voor online marketingsucces!
Virals, bloggen, podcasts: kost het u ook zoveel moeite om online marketingtools uit elkaar te houden? Welke moet u inzetten om uw producten en diensten te promoten? Marketingexpert Cor Hospes dook in de virtuele marketingwereld en beschrijft in 'Alle 13 goed!' de beste tools en de beste aanpak voor online marketingsucces!
Bekijk ook de boektrailer 'Marketeers zijn schijters':
Dit boek is geschreven voor usability specialisten, onderzoekers naar gebruikerservaringen, marktonderzoekers, informatie architecten, ontwerpers voor interactie, bedrijfsanalisten en managers die meer willen weten over de capaciteit van en ervaring willen krijgen met, het testen van online usability.
As the web continues to evolve, usability plays an even more critical role in the success of a site. Users have little patience for poorly planned websites and Wen applications, and they know there's bound to be a more usable site just a click away. In addition, today's social networks will quickly spread the word about sites and other products that provide a poor user experience.
Online usability testing offers an ideal solution by getting behavior-based feedback simultaneously from hundreds or even thousand of users. New and powerful online tools are available for conducting these tests, but there's little practical, unbiased information for practitioners needing to make informed decisions about the plethora of options available. Beyond the Usability Lab meets this need by providing usability, market research, and other professionals with the guidance to confidently select the technique most massive amounts of data and properly analyze the results.
- The first guide for implementing cost-effective and reliable large-scale user experience testing methodologies.
- A practical approach to conducting and Analyzing online studies with large numbers of participants-from start to finish
- The essential steps in additions to tips examples and real-world stories-that practitioners can immediately incorporate into their work
Google Analytics is een gratis instrument om bij te houden hoe bezoekers omgaan met hun websites, waar ze vandaan komen en welke bezoekers leiden tot de meeste inkomsten en de verkoop. Dit boek biedt duidelijke uitleg over de praktische toepassingen van Google Analytics. De auteurs beginnen met een brede uitleg van performance marketing en geven geleidelijk aan meer specifieke informatie, een stap-voor-stap analyse en toepassingen van Google Analytics.
Java-language developers learn how to create .NET applications with the Microsoft development tool for you: Visual J# .NET!
Leverage your Java skills and learn how to create powerful Windows applications and high-performance, distributed applications with Microsoft Visual J# .NET in this comprehensive tutorial and reference. Presented in an easy-to-browse format, this erudite book provides the authoritative technical details you need to leverage Visual J# .NET and the richness of the Microsoft .NET Framework to build scalable, enterprise-level applications. You'll examine the architecture of .NET, find out how to process data with Visual J# .NET, see how to create XML Web services, and discover how to build multithreaded applications that span the local area network. You'll also look at the key topics for building applications that use Windows features and services and find out how to provide a global reach to your applications via the Internet.
'LightWave 8 KillerTips' is all about speed-showing users how to get more work done faster, while actually increasing quality. This book is designed to teach you all those hidden productivity tips, inside shortcuts, and little-known tricks with the latest version to get twice the work done in half the time. Build on the premise that 'Speed Kills,' you will get faster at LightWave and have more time to be creative. In an ever-tightening and competitive marketplace, this kind of book is sorely needed.
Als u maximaal effect wilt van uw online content moet u begrijpen hoe uw klanten dit gebruiken. Als u gebruik maakt van web-analytics en zoekmachine-optimalisatie, of dat wilt gaan doen, dan biedt 'Cult of Analytics' u de gereedschappen die u nodig hebt. Bovendien krijgt u een uitvoerbaar plan gepresenteerd dat helpt om uw organisatie te veranderen in een plaats waar webstatistieken dagelijks worden benut.
Virals, bloggen, podcasts: kost het u ook zoveel moeite om online marketingtools uit elkaar te houden? Welke moet u inzetten om uw producten en diensten te promoten? Marketingexpert Cor Hospes dook in de virtuele marketingwereld en beschrijft in 'Alle 13 goed!' de beste tools en de beste aanpak voor online marketingsucces!
Dit boek is geschreven voor usability specialisten, onderzoekers naar gebruikerservaringen, marktonderzoekers, informatie architecten, ontwerpers voor interactie, bedrijfsanalisten en managers die meer willen weten over de capaciteit van en ervaring willen krijgen met, het testen van online usability.